GiftsForYouNow.com

GiftsForYouNow.com makes it easy to customize thousands of items with unique messages to create personalized gifts for any occasion.

Sales Analytics Tool

The Challenge
Connect existing legacy systems for better analytics
GiftsForYouNow.com is a leader in the personalized gifts industry with an expansive collection of affordable gifts. The company has several sales channels, including websites, phone, mail and more.

Through the years, the company had collected a large amount of marketing and financial data from sources such as its website and ERP. The company asked CSW Solutions to build a tool that would connect all these pieces of information and give the management team a more complete picture of how marketing initiatives affect sales.
challenge GiftsForYouNow.com
The Solution
Custom analytics tool that aggregates data from multiple systems
The CSW team was able to merge the company’s data from Google Analytics, website logs and its ERP system to connect marketing campaigns with sales, inventory and manufacturing information. The custom analytics tool has a robust filter mechanism that allows the user to filter based on order source, sales channel and relevant marketing information such as a discount code or campaign. The system then displays revenue and profit margin, even enabling the user to drill down and see the profit made per keyword used in a campaign.

The custom software allows the management team to easily track which marketing initiatives are effective and plan their marketing budget to target the results they need.
Low fidelity wireframing
solution top GiftsForYouNow.com
System Development
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Order Management Center
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GiftsForYouNow.com makes it easy to customize thousands of items with unique messages to create personalized gifts for any occasion.
TECHNOLOGIES USED
SQL
ASP.net
Telerik
HTML
Bootstrap