Tag Selection: Small Business

Big Data for Small Businesses: Overlaps and Opportunities

How can you use big data to develop your business? Since this is a topic that’s here to stay, we’ll center this post around two main areas where big data can impact small businesses: Marketing and Operations. On Marketing   Let’s think of a marketing budget. It had been the case that forecasts and media plans were made by looking ...

Options in the cloud: INetU vs Rackspace

  Speaking of cloud services, hosting services and database maintenance, here’s something else you can add to the evergrowing knowledge in tech and software you’ve been acquiring throughout 2014. We are comparing managed hosting providers (cloud storage), focusing on INetU and Rackspace to start. Close up: INetU       INetU defines ...

Technologies We Use: Umbraco, a CMS (Content Management System)

Choosing a content management system (CMS) for your website can be a difficult process that could keep you changing your mind between the many solutions available. This can be down to features provided, the pros and cons of each system, and the cost of building and hosting the solution. However, the question you should always ask yourself while considering ...

Introduction to Software Projects Part I: Types of Projects

It’s the company’s anniversary party. Wow! I just can’t believe it’s been 5 years already and we’re still rocking, said the founder. Yes, said one of the engineers, it is amazing! The engineer’s wife asked him a moment later, honey, how is it that the company has customers? You know, I was on the Internet the other day and I couldn’t find ...

Things We Know: Introduction to Database Maintenance Services

Here’s the thing with databases: their need to be updated and organized is so obvious, and that analogy of “databases are like libraries” is so fitting… yet there’s always that time when the terror arrives, and the questions are asked: where did everything go, and who organized this into a mess? For those who haven’t heard the database library ...

Tools for Big Data Related to Marketing for Small Businesses

  This is a follow-up on big data, specifically related to the tools for big data that small businesses can rely on to document and analyze information, in order to build better marketing strategies. Our first post on big data covered basic information, like its definition: a collection of data from traditional and digital sources, inside and outside ...

How to Increase Visibility to Your Website with 5 Simple Strategies

My name is Lindsay Filkins and I am responsible for many fun marketing efforts here at CSW Solutions. I get the gran opportunity to play around with different ways to drive traffic to our website and would like to share a quick 5 with our lovely readers today. Here we go! Everyday our world gets a little bit busier and we are forced to move faster to ...

Top 5 Tech Trends for Small Business for 2014

The year’s now turned half, but news keeps coming. Small businesses are busier than ever, they’re hiring, adjusting to minimum wage increases, laws changing, and finding opportunities to grow in other markets and economies. Here are 5 tech trends and knowledge coming to impact small businesses for the rest of the year (and probably on) ...

Big Data for Small Businesses

Big data has been defined as “data sets that are too large and complex to manipulate or interrogate with conventional business analytics software”. Up until recently, conversations about it had been linked to big brands, but today, big data is more accessible and manageable because it’s relative to a company’s size and goals. ...