Data is everywhere today. Data is even more valuable than oil. Think about the phone you have in your hand right now. There are hundreds of applications running on your phone with built-in backup settings to preserve, learn, and monitor your data. You don't even have to think about your personalized data being available to you on every other device you use after you sync everything. You might have even come to expect your data to regularly be available to you no matter where you are or what data format it is in. Many people utilize (and hoard) their stored data for sharing and work purposes every day. However, keeping data persistent, accessible, and most importantly secure, is not a trivial task.
Earlier this year, Microsoft also remarked upon the speed at which we've seen a digital transformation happen due to the pandemic, "2 years of transformation in 2 months." The common factor here is speed and the only way to keep up is to be agile. The massive interruption to business and economic growth has forced a major change in all factors of life, especially in the world of eCommerce. The markets have gone completely digital and thus consumer behavior has followed suit.