Data is everywhere today. Data is even more valuable than oil. Think about the phone you have in your hand right now. There are hundreds of applications running on your phone with built-in backup settings to preserve, learn, and monitor your data. You don't even have to think about your personalized data being available to you on every other device you use after you sync everything. You might have even come to expect your data to regularly be available to you no matter where you are or what data format it is in. Many people utilize (and hoard) their stored data for sharing and work purposes every day. However, keeping data persistent, accessible, and most importantly secure, is not a trivial task.
As the technology world enters the age of the cloud, your business technology infrastructure has become a competitive differentiator. Companies that are able to build scalable, secure, and reliable product offerings in the Azure cloud are able to get their services to the market faster while taking fewer risks. For a lot of companies, this type of innovation may feel out of reach due to a lack of expertise in cloud computing. An Azure Managed Service Provider (MSP) or Azure Cloud Service Provider (CSP) can easily help close the gap.