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The survey says: "High-quality CX isn't a nice-to-have—it's a revenue driver." That may be the understatement of the decade. Fully 73% of consumers rank customer experience (CX) as a vital factor in their purchase decisions (coming after only price and product quality).

Download this eBook for insights on the innovative new digital tools and strategies business leaders like John Hancock are embracing to rise above customer expectations and stay competitive.

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